Marketing Your Retail Store in the Internet Age"If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers."
by Bob & Susan Neegan has helped pull me out of my recent marketing slump. This book is filled with great ideas on how to market your business inexpensively and without forsaking your values. It covers everything from websites to print advertising and even how to work with other local business to promote your store. From the product description:
"In Marketing Your Retail Store in the Internet Age, Bob and Susan Negen show you how to use innovative, inexpensive marketing techniques to create new customer relationships and do more with the customers you already have. Using both time-honored, low-tech tactics and new, high-tech marketing ideas, the Negens adapt the best of what worked for mom and pop and expand it for the twenty-first century. You'll learn:
- Why traditional advertising doesn't work for independent retailers and what you can do about it
- How to put the "rule of reciprocity" into play and attract tons of new, loyal customers
- Fourteen key elements you must have when building your Web site
- The secret to making e-mail your best, cheapest, and easiest marketing tool ever
- Ten copywriting rules that every retailer must know in order to write messages that sell
- How to create promotions that keep your customers coming back and buying more"
Purchase the Kindle Edition here.
Purchase the Hardcover Edition Here
